Affordable Video Production
CIGMA MEDIA… AFFORDABLE VIDEO PRODUCTION
You’ve probably already realized that you need to be using video to market your business. Video gets better results, faster than just about anything else!
If you’ve looked around at all, you know that video production can be very expensive. You may have even considered doing your own videos only to discover that the process is extremely time-consuming, not to mention the cost of purchasing the necessary equipment and the long learning curve for mastering the software and production process. And, as a business owner, making videos is probably not what you do best!
That’s why we’ve created a simple and affordable process for you to use video to promote and market your business. We literally put the magic of video to work to help you build your business – and we take all the stress off your shoulders.
There are several ways for us to produce your online videos:
- For larger companies with a bigger production budget, we can produce a high-end video at broadcast quality with all the “bells and whistles”. (See some of our videos HERE.)
- For smaller businesses, we can produce fully customized videos for your website and marketing either as a single production or as part of an annual plan.
- For those businesses just starting with video or with a very small budget, we have a huge catalog of pre-produced videos that can be customized with your company name, website and phone number.
Our most affordable and most effective options are where we produce one or two videos for you every month for a year. If you would prefer to have us produce a much more elaborate video for you, we’re ready to do that too.
Everything you need to know about our production options and pricing is on this page.
HERE’S HOW IT WORKS!
Our Ready-to-Go videos are just that… “ready-to-go”! Choose from our huge collection of pre-produced videos in dozens of market niches. These are a buyout, so once you’ve purchased the video with your customization, it’s yours to use as you like.
Our most affordable and most effective options are where we send you one or two fully customized videos each month for a year. By creating a series of videos for your business, you’ll be able to strengthen your brand and create tremendous awareness for your business.
- Our “Top Hat” plan gives you TWO :60 videos every month for a low monthly price of $597
- Our “Presto” plan gives you ONE :60 video every month for a low monthly price of $397
All of our customized annual plan videos include the following:
- Customized infographic or whiteboard videos every month for 12 months
- Customized script for each video
- Video includes your name, phone number, website, and logo
- Voiceover performed by a professional voice actor
- Royalty free music included
- Videos will be uploaded to your YouTube channel (if you don’t have a YouTube channel, we’ll set one up for you)
- Videos optimized for search on YouTube
- Monthly support to maximize the impact of your videos
- Add-on’s are available at our a-la-cart prices (see below)
You Can Ignore The Rest of this Page!
A Menu of Services to Choose From
If you choose to subscribe to one of our monthly plans, you can pretty much ignore the rest of this page.
On the other hand, if you need a video that is longer than a minute, or that has some additional features, or involves on-camera talent, photos, or production work beyond the scope of our monthly plans, you’ll want to know how we price those “extras.”
Please note that the rates below are our a-la-cart rates for services booked separately or as part of a larger video production. Our monthly plans and flat-rate prices for customized projects reflect a substantial discount from the a-la-cart prices on this page.
Our focus is on creating the videos that will keep people on your website and effectively tell your story! But the basic video is just scratching the surface of what we can do.
For example, we can place linked buttons at the top of your video that will give visitors an immediate opportunity to visit a specific web page, buy a product, or subscribe to your email list. We can also create ad overlays like you see on YouTube videos. The possibilities are almost unlimited and the services on this page can be used separately or combined with one another.
Items on this site with a “Buy Now” button are flat-rate purchases that include everything needed to complete the project. Projects that are customized beyond the scope of a basic project require a Pre-production Project Questionnaire followed by a telephone consultation before we can provide an accurate price.
All audio and video productions require a Production Agreement and a 50% deposit before production can begin, or must be part of a monthly payment plan. We use PayPal as our payment portal for all clients. You may use your PayPal account, or you may use a credit/debit card through PayPal. What follows is pretty much an a-la-cart menu where you can select those aspects of video production and marketing that will benefit you the most. If you have any questions or need assistance in deciding what might work best for your business, please give us a call at 858.324.4121 M-F, between 10am and 5pm Pacific Time.
Every business is different… and there are many ways for a business to build its customer base, bring more customers through the doors, or drive potential customers to its website.
Our specialty is business communication through the use of short animated video commercials that are compelling, memorable and converting.
There are many other ways in which Cigma Media can help your business… from radio ads, to short video commercials, to promotional videos, to “how-to” videos, to full broadcast television commercials… and everything in between.
We keep it simple! Once we determine the details necessary to complete your project, we’ll give you one all-inclusive price – and we promise it will be a lot less than you might expect. Larger video production companies will charge you separately for voiceover, music, and many other aspects of the production, and you’ll often not know the full price until the dust settles.
With Cigma Media, you’ll know exactly what your animated commercial or other production will cost before we start*. Everything you need to know about our production rates is on this page. Give us a call at 858.324.4121 to tell us more about what you need. We promise you’ll be pleasantly surprised.
*Cigma Media’s all-inclusive pricing includes only those production components agreed upon at the time the project is started. Changes, upgrades and additional services added after the start of production will be in addition to the contracted price and will normally be contracted separately.
Get Your Video Seen
Placing a customized video on your website is critically important in today’s world of Internet Marketing. But having that video working for you is only part of the challenge. Your video is only going to be as valuable as the number of people who see it.
So just how will you do that?
Our primary business is producing highly effective videos, but we can also help you with a variety of products and services designed to create more awareness on the Internet, increase your website’s on-line ranking, and generally get your name “out there” and drive people to your website. And, of course, once people start to visit your website, you can capture their email addresses and continue connecting with them to build trust, which ultimately results in bringing in more business. For all the details, please CLICK HERE.
Non-broadcast: Cigma Media specializes in videos that are intended for Internet Marketing. As such, your project will be licensed for unlimited use on your website and other non-broadcast uses.
In addition to your website, your video can be used in your store, as a video kiosk at a trade show, for marketing presentations, and you can even post it to your Youtube channel. The one thing you cannot do is use your production as a commercial to be broadcast on television or radio.
Broadcast TV/Cable and Radio: Broadcast radio and television have completely different requirements for commercial advertising. We have more than 25 years of experience with television and radio production, so we can certainly help if you are interested in broadcast or cable advertising.
We can even assist with the media buy to make sure your commercial will reach the maximum number of viewers or listeners. If you’d like to hear some of the radio commercials we’ve produced, please the Audio Library menu tab at www.VoiceActingStudios.com.
Online Video Marketing
The prices on this page should be considered as a starting point for the cost of your project. Every production is different, and we will only be able to give you an accurate estimate of production costs when we know more about what you want and your marketing goals. Please note that unless specifically produced for broadcast, the videos we create for you are only licensed for use on your website or on a trade show kiosk (video player), or in your place of business.
- Ready-to-Go pre-produced video for your business with custom video overlay and tag – $300 unlimited use on your website. Average turn-around: 1 to 3 days
We have a large inventory of videos Ready-to-Go for dozens of business niche areas. You can choose the video you want for your site and we’ll add a video overlay and tag with your business name and contact information. Because these videos are already done and there is relatively little production required, these are our most affordable website videos. Your purchase gives you an unlimited license to use your customized Ready-to-Go video on your website or in-store for as long as you like. Broadcast rights are not included. Additional charges will apply if you request a different voiceover, different music or if we need to modify the basic video in any way.
- Customized Animated Whiteboard or Infographic Web Video – :90 or longer – $1497 (minimum) for basic video with unlimited use on your website or for other business marketing. Add $297 for each additional :30. Average turn-around: 3 to 14 days
As an alternative to a single, fully customized commercial, you might want to consider our “Top Hat” or “Presto” video plans that gives you 1 or 2 customized basic whiteboard or infographic videos each month.
This is our most popular fully customized video. We’ll produce an animated web video just like some of the videos on the Portfolio page of this website at 90 seconds in length, or longer. This type of video is more like a typical television commercial and can typically cost $10,000 or more. Your fully customized video can include both infographic animation, whiteboard, and other video from still images, video from our library, on-camera video that we shoot, or video that you provide to us.
Your video also includes a custom script, voiceover, and music. Additional charges will apply if we need to shoot video on location, in our green screen studio, or provide any production outside of the scope of a normal infographic production.
Web Video Add-ons
- Pre-roll Video Ad – $20/month to add this option ($240 billed annually with automatic renewal until cancelled). Fee does not include video production or ad placement. Requires our special video player be installed on your website (WordPress sites only).
A pre-roll video ad is a pre-produced commercial that runs before your regular web video. You’ll see this a lot on Youtube. This is a way to monetize your web video by selling an advertisement to appear before your video plays. If you have a franchise store, there may be corporate co-op funds available for digital marketing that will allow you to generate additional revenue on your website. Or, you might want to feature a special sale or product prior to your customized animation video playing. We act as your agency to handle the media placement and video acquisition. Or if you do seasonal or monthly promotions, we can even handle the production and update the pre-roll video ad as often as you like.
A pre-roll video ad can be a great way to generate some additional income for your website or serve as an effective way to generate additional awareness of your business and promotions. Pre-roll video ads can be set so that the viewer can pause the pre-roll video, skip the video, or be forced to watch the entire pre-roll video.
- Video Text Overlay – $10/month to add this option ($120 billed annually with automatic renewal until cancelled). One text overlay is included with the monthly option fee. A on-time additional $50 fee will apply for each update or revision. Requires our special video player be installed on your website (WordPress sites only).
A video text overlay is a transparent text box that appears at a specific time while your video is playing and remains visible for a short period of time. The text can be anything you like: a special product offer, a call to action, your contact information, or anything else. This can be a great way to do monthly promotional announcements over your video. The video text overlay box can be closed by the viewer so as to not interfere with your video.
- Video Shopping Cart – $10/month to add this option ($120 billed annually with automatic renewal until cancelled). $50 one-time fee per product to add to video shopping cart. Requires our special video player be installed on your website (WordPress sites only). Up to four linked buttons can be added to your video.
A Video Shopping Cart is a series of images with links that appears on your video. Visitors can click on an item while your video plays to open a pop-up to get more information or purchase. The video is paused when an information screen is visible. The product purchase link in your video shopping cart would go directly to your product details or to your website shopping cart.
- Video in Email – $25 one-time fee for this option. Unlimited use. (Only available with production of a customized animated video or other video production).
Normally, it is not possible to include video in an email. But we’ve got a way to do it! What we do is create a short file with up to :18 of your customized video that is in a format you can easily include in your email signature or anywhere in an email. Your email video plays as a continuous loop with no audio and is linked to your webpage. When you put a video in your email, you tremendously increase the click-through rate of recipients who will visit your website. Don’t worry if you’re not sure how to do this… we can help there too.
Production services fall into three areas: 1) audio, 2) video and 3) post-production. When you hire Cigma Media to produce a complete project, most production services will be included as part of the all-inclusive price we give you for the production. However, there will be times when a production element needs to be added, additional services might be required, or you might want to go “a-la cart” with your production. In order to give you a basic idea of what goes into producing a video, we’ve include a breakdown of the various production elements and our “a-la-cart” rates.
- Audio/Video Production/Post-production/Editing – $150/hour (One hour minimum, pro-rated by 1/4 hour after first hour. Studio time only, includes engineer/director.) All necessary audio production is included in our annual plans.
We’ve been producing award-winning audio and video for more than 4 decades and have a ton of awards to show for it (including 11 Emmy’s, Communicator, Omni Intermedia, and Silver Mic awards).
Our audio services include: recording voiceover, talent directing, music editing/scoring, sound design for film and video, audio clean-up, music/sfx search, and sweetening for film and video. Audio services are included as part of our basic productions and complete video production packages. However, we do work on an hourly basis for audio-only projects like radio commercials, in-store advertising, media transfers, etc. Talent fees are always additional.
Video services include production and post-production editing, green screen shoot, and location shoot. Please call us with your specific video needs.
- Copy Writing – $300 per script up to :60, and up to $1,200 for longer scripts.
Writing great advertising copy is an art and takes time. We’ll put your message into a script that will tell your story effectively and in a way that motivates your customers to take action. Scripts longer than :90 can take a full day or longer to write. Copy writing is included in all annual plans.
- Voiceover – For productions of :90 and longer – $200 for the first :90 and $75 for each additional :30 (up to 3 minutes) (Voice actor talent fee only.) Please call for scripts longer than 3 minutes. Voiceover talent fee is included in all annual plans.
The right voice can make all the difference when it comes to sharing your message. And we have access to the right voice for your production. If you think that you can tell your story best… just because you are the business owner… you might want to re-think that. You are in the business of running your business – not acting. For most advertising, it will be far more effective to hire a professional voice actor.
Don’t forget… you only have one chance to make a great first impression! You’ll be better off hiring a professional to tell your story. For scripts longer than one-minute, please call us. The voiceover talent fee is included in most of our basic productions and in our complete video production packages. Talent fee includes up to 3 pick-ups.
- Talent Casting – $497 flat rate
Our basic, no-fee, casting service is included with most of our complete video production packages. With basic casting, we select the voice for the production we’re working on, and in many cases, this might be the voice actor who referred you. But occasionally, our clients want to choose the voice for their project. That’s where our full casting service comes in. We have access to a huge variety of voiceover talent in addition to those on the Actors page of this site.
Once we have a script, we’ll put it out for audition submissions, select the voice talent most suitable for your project, direct the talent (if necessary), and complete the production. A separate casting fee will only be added to your production if you want to be personally involved in selecting the voice talent from our auditions. Please note that we do not function as a talent agency, we do not represent or promote any voiceover talent, and we do not take a commission on any talent fees paid to our voice actors. Talent casting does not include voiceover talent fee(s).
- Music licensing – varies according to production (minimum $200)
The music used in your production needs to be licensed or cleared at the source in order to avoid copyright issues. There are basically two ways to go when it comes to music: 1) use a music library or 2) hire a composer to create original music. In order to keep your costs low, we generally prefer to use library music, but we do know several composers if you have the budget for original music.
You may have heard the term “royalty free music.” Royalty free only means there are no recurring fees for continued use – it does not mean “free.” We have access to dozens of music libraries – both licensed and “royalty-free”, and we have the expertise to select the right music to underscore your message.
Music licensing for a single track is included for most of our video productions. Actual licensing costs will vary depending on the music library, the number of tracks used in your project, and in some cases the type of use (i.e. broadcast or Internet). For productions requiring multiple music tracks (like marketing videos longer than a minute), the music license fee will be included in our all-inclusive price for your project.
- Producing/Directing – $1,000 day rate (minimum)
Producing and directing is included with all basic productions and in our complete video production packages. However, on occasion we will be asked to produce or direct a project that we are not shooting or editing. If you have any questions about our producing and directing services, please call.
- Location Shoot – $197 per hour (minimum 4 hours). Includes 1 camera operator, 1 HD camera, wireless lavaliere microphones, and basic 3-point lighting. Additional crew are TBA (i.e. audio, lighting grip, jib, prompter, continuity, etc.) and may be at a higher or lower hourly rate or at a day rate.
We can shoot on-site video at your store location for products, store branding, and customer testimonials. A location shoot is not included as part of any basic production or annual plan and may require special permits. If you are considering having us shoot video on location, please call.
- Green Screen (studio shoot) – $150/hour (one hour minimum)
A green screen shoot allows us to replace the background image with anything we want. For example; if we have you on-camera telling part of your story, we can put a picture or video of your store in the background. Green screen shoots are done at our studio where we have control of lighting and sound.
- Post-production Editing – $150/hour (one hour minimum, pro-rated by 1/4 hour after first hour) (All necessary editing is included with our annual plans.)
Editing is the process of assembling the audio and video elements of a project to arrive at a finished video. There are many aspects to post-production editing that can sometimes result in this aspect of production taking several days.
We always include editing in every production estimate and we’ve already factored it in to our basic productions. Our hourly editing rate will rarely be a factor for most projects. However, if additional work is required after the initial final production has been approved, an hourly rate may be more cost-effective than a production package rate.
All rates on this page are subject to change without notice and do not reflect any discounts or adjustments that may be applied to a flat-rate project or annual plan production.