I was a CEO for much of my 40-year banking career. I had experience in just about every aspect of the banking business. In addition, I acquired a detailed knowledge of thousands of other businesses and organizations. As I think back on those organizations that were successful and those that were not, I’ve come to the conclusion that one of the biggest factors that determine organizational outcomes is verbal communication.
Upon reflection, I must confess that I no longer believe I was as effective as a communicator as I thought at the time. Sadly, there were too many times I used the sheer number of words to get across my message. I must have bored those poor people to death! There were other times when I thought I had motivated the troops with an exciting speech only to find out later that they misunderstood me and the opposite response was the result.
I wished I had possessed the speaking skills I’ve learned in your workshops a few decades ago. I now see clearly that communication success consists of equal parts of message content and message delivery.
Today I’m using the techniques I learned from you in my new career as a voice over talent. But I often wish I could go back to my previous career for a “do over”. I know I would be so much better at solving problems, acquiring new business and helping my staff be more effective if I knew then what you have taught me.
former bank CEO, Voice Actor
Los Angeles, CA