The Art of Voice Acting  by James R. Alburger
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VoiceActing Academy Mastering the Business of Voiceover

We teach our Mastering the Business of Voiceover workshop only twice a year
and only in San Diego. Check our Schedule for the next dates.
If you are a Conductor’s Club member, call us first for your discount..
Then login HERE to register from your Member Area Events page.
CLICK HERE to Register Now!

How serious are you about
your voiceover career?

To be successful in voiceover, you need both performing and business skills. This Masters Class focuses on the business of voiceover and is designed to get you thinking about your voiceover work in a completely new way. Whether you are just getting started, or you are an experienced pro, you will work, and work HARD to develop your voiceover business skills!

We’re VERY serious about helping you
to be more successful!

We are completely confident that what you will learn in the VoiceActing Academy Masters Class will completely change the way you run your voiceover business - for the better! We are so serious about helping you to succeed that we’re going to make it as easy as possible for you to take advantage of this event by offering you something that no other voiceover workshop has ever offered...

Keep reading to find out why you should be in
the VoiceActing Academy Masters Class

(I’d rather not wait... please tell me now!)


   I wish I’d taken this course 3 years ago! It gave me so much more clarity in what I offer, how I can help my clients, and who I should target. I so loved the opportunity to brainstorm everyone’s mission statements, business names and tag lines!
arion McFall, Edmonton, AL Canada

   This was an unbelievable value! There was a tremendous amount of information to absorb, but Jim and Penny made it very easy. Both were outstanding instructors and worked well together. The program was very flexible and ALL questions were answered and were done so without scrimping on time or rushing us. I would recommend VoiceActing Academy without reservation!!!
    Rick Wagoner, Fremont, CA

   I used to play with the nuts & bolts. Now I know how to put them together and build something! Thank you so much for a class like this and for the way you present the material.
     Chad Quidor, Temecula, CA

The VoiceActing Academy Masters Class
is a comprehensive 3-Day VO workshop
taught by James Alburger and Penny Abshire . . .
and it's not for the faint of heart!

If you are serious about your voiceover career, this 3-Day Masters Class is designed for you! In order to provide the best, most productive experience for each participant, we limit attendance to a maximum of 20 participants.

Imagine how your voiceover skills and business knowledge will improve with 3 days of immersion coaching.

When we say “immersion,”
we mean it!!!

This 3-Day Masters Class is designed to take your performing and business skills to the next level... whatever that may be for you. There is less lecture and more hands-on, focused, work with you, Jim and Penny. You’ll get the workout of your life as you participate in mastermind and brainstorming sessions designed to develop or improve critical business skills. Everything about these three intensive days is designed to take your voiceover work to at least the next level... if not higher!

Beginners will be pushed to develop their VO business skills more rapidly and professionals will gain new insights and discover new opportunities to polish their business, marketing, and performing skills.

I’m ready to register! Take me to registration now!


   This was one of the most incredible experiences I’ve ever had as a voice actor! I work in Spanish, but all the concepts  can be applied to improve your work no matter in which language you perform.
Samuel Albis, Los  Angeles, CA - Spanish language voice talent

   Watching you both work with each different person and give direction and coaching was my favorite part! There are so many things I’ll eventually do and this covered LOTS of it. Penny and James are fantastic instructors. I enjoyed their natural style and their flow complimented each other’s information. Very easy to listen to and learn from! This was a real bargain! I don’t know how you keep it this affordable - but I’m glad you do!
Sonnie Brown  -  Professional voice actor, San Luis Obispo, CA


This event is all about your business!

You’ll be working on your craft and business for THREE VERY FULL DAYS! You’ll discover things about what you need to do to make your voiceover business successful that you won’t get anywhere else!

Here’s just some of what you'll get in this jam-packed 3-Day Voiceover Masters Class:

  • How to apply the 7 Core Elements to your voiceover business
  • How to apply the IEEO concept to your marketing
  • Learn new ways to approach your business and understand your clients
  • Design your voiceover career business plan
  • “Mastermind Sessions” for taking your marketing materials to the next level
  • Develop processes that will make your VO business run like clockwork
  • Determine your niche - and learn how to market to that niche
  • Building your unique brand as a voice actor
  • How to make sure your web site is friendly, effective and highly visible
  • How to negotiate your fees and get the $$$ you're worth
  • How to "Tune-up" your home or portable studio (bring your laptop and mic and we'll show you how)
  • Dealing with your recording environment - fixing acoustic problems
  • "Down and dirty," honest demo & marketing evaluations
  • And LOTS more!

I've read enough! Take me to registration  now!

We want you to succeed!

Believe it or not... there are actually some VO coaches who really don’t want you to succeed. Some of them are just out for your money and others will actually sabotage you or kill your dream by being “brutally honest.” What that often really means is that they will only give you one, very narrow, perspective on what it takes to succeed in voiceover - often from only the point of view of the market they work in, which may have no relevance to what you want to do. They may not take the time to allow you to discover your niche or explore your abilities, and they’ll often base their judgment of your “talent” solely on what they hear from your performance of a single script.

At the VoiceActing Academy 3-Day Masters Class you’ll focus on finding your niche. You’ll work with your peers to hone your business skills. And you’ll get coaching and direction from both James Alburger and Penny Abshire.

You'll leave exhausted - but you'll also leave with dozens of new skills to make your VO career SOAR! Our goal is that, by the end of these three days, you will have a laser-sharp focus on what you need to do to build your voiceover business and create lasting relationships with your clients. You will know where you fit in the world of voiceover.

Personalized follow-up coaching

With most voiceover workshops, once you leave... you’re on your own! Not so with the VoiceActing Academy 3-Day Masters Class!

A little over a week after the VoiceActing Academy 3-Day Intensive, you’ll participate in a special follow-up conference call to get your questions answered and help you stay on track to develop your voiceover performing and business skills. Plus, you can schedule a private 30-minute consultation with Jim and Penny any time during the 90 days following this event.


   This experience has been both grueling and exhilarating. The characters I didn’t even know were inside were brought out by the strong and positive coaching of James and Penny. I was given permission to act totally foolish, taking the chance  of completely falling on my face, and having it be OK. In fact - it was the best performance ever! I would recommend The Art of Voice Acting 3-day Intensive workshop to anyone interested in voiceover. If you want to communicate better, be a stronger actor, or be introduced to all those interesting characters inside you, this workshop is definitely the way to go, and worth every “Penny” and every minute invested.
Daniel Wallace  -  Grants Pass, OR

   You guys are awesome! I enjoyed the time spent on conducting the business of VO. I learned (again) about approaching copy and making choices. This was definitely worth the time! and money! You two run a tight show - not much time wasted!
Debra Cole  -  Professional voice actor, Pflugerville, TX

   This was awesome! Just a great emphasis on acting, character development, etc. I feel this intensive workshop took me well beyond being a “reader” and into the realm of being a true voice actor!
Jason Clark  -  Henderson, NV


I really want to be there! Take me to registration now!

You’ve been there... and you’ve done that!

ouch2By the time you’re ready to take our VoiceActing Academy Masters class, you will have already attended several other voiceover events and possibly even one or more of our VOICE conferences. Most voiceover workshops focus on performing skills with a smattering of the business thrown in for good measure.

As much fun as those workshops might be, they’ll only get you so far! Granted, there are many excellent one-day and two-day voiceover workshops to chose from - and their prices run the gamut from very cheap to VERY expensive. By the time you add travel expenses, hotel  accommodations, food, and Internet access to the workshop tuition, you can be spending several thousand dollars. And  that’s just for one or two days of a workshop that might be mostly lecture!

The VoiceActing Academy Masters Class
is different!

This is 3 days of immersion coaching that focuses on developing your business skills. We expect that you already know the basics of performing, so we hardly even go there! Instead, we'll focus on coaching you to become the best you can be as a voice talent and voiceover business person.


But don’t get us wrong! Your performing skills are critical to your voiceover success. After all, you’re a voice actor because you love to perform! So there are a few things we’ll cover on the performing side of your business - but we simply won’t be able to spend a lot of time on performance:

  • If you’re working in a specific area of voiceover, or preparing for your demo, bring some copy and discover new ways to bring those words to life.
  • If you’re having problems with your recording technique or equipment, come with your questions and be prepared to get the answers you need.
  • If you’ve got a demo... bring it for a comprehensive critique and renovation.
  • If you’re facing challenges dealing with clients, submitting auditions, or setting your fees, you’ll get tons of new ideas and techniques you can put to use right away.
  • And... there will be some opportunities for on-mic coaching.


   I got MORE than my money’s worth from this workshop! The course is precisely the “jump-start” needed for me to begin a new career after my retirement from the Navy. It also gave me what I needed to shed the stern attitude that came from  many years working as a Navy SEAL and in the military intelligence community. On a scale of 1 to 10 - I give this workshop a 15!
Dave Sigmon  -  Atlanta, GA

   This visit to San Diego has been a most enjoyable experience. You were right! My head hurts from knowledge stuffing! So  many aspects of this industry have been thrust upon us; the exposure has been a tremendous enlightenment. What a shot in  the arm! The networking is also very valuable, and the camaraderie is a welcome side effect.
ay Elzweig  -  Northport, NY

   What an amazing and inspiring 3 days! While the days were long, there was never a dull moment. The spirit and camaraderie of the group was the most valuable. Next was the coaching and direction from James and Penny. They were very supportive and encouraging. I have taken a number of VO classes and this one was by far the best!
Rich Owen  -  Voice Actor, Bakersfield, CA

I am so there! Take me to registration  now!

You’ll Need This Book!

AOVA4e_coverThe Art of Voice Acting 3rd Edition (white cover) or 4th Edition (black cover) by James R. Alburger is required reading for this 3-Day Intensive. Since this is NOT the usual Art of Voice Acting introductory Weekend Performance Workshop, you'll need to be familiar with the concepts, techniques, and methods in James' book in order to take full advantage of this training. If you don’t already have a copy, you can purchase the print edition through any book seller or as a print or KIndle through

Or, you can purchase an autographed copy HERE.

The VoiceActing Academy(TM) Masters Class
is produced by VoiceActin
g, LLC
The people who bring you the VOICE conference.

Learn From
Two of America's Top Coaches!


JamesPennyCasWhite_0161 SMALLJames Alburger & Penny Abshire have become well known for their 7 Core Elements of Performing and their books are considered by many to be the “bibles” of the industry. Their encouraging and supportive coaching style has gained them recognition as two of the top voiceover coaches in America! 

You may know them best as the co-producers of the VoiceOver International Creative Experience (VOICE) - a conference and networking event exclusively for voiceover professionals around the world.

Imagine a skill-building, intensive weekend where you'll learn the techniques and secrets of voiceover performance that are used by highly paid professional voice actors! In just three days, you'll learn dozens of performing techniques and "tricks-of-the-trade" you won't find anywhere else! Most acting schools and the vast majority of voiceover workshops don't cover the kind of performing skills and business development that you'll learn in the VoiceActing Academy 3-Day Masters Class.


  I am so blessed to have taken this course. James, Penny, and their staff were all warm and welcoming. I especially  appreciated Jim and Penny’s willingness to share knowledge and information. I also thought that the skill with which Jim and Penny provide feedback and direction does much to promote the growth of participants’ ability to learn, grow, and be nurtured. Thanks for helping me to more fully understand and appreciate the art and business of voice acting. You all  have made a friend for life!
Darrell Simmons  -  Stafford, TX

   The levels of learning are indescribable at this point because there is so much, so many layers to be absorbed at the conscious and unconscious levels. The experience of being with other voice actors was fantastic, knowing others to keep in contact with and meeting James and Penny in person gave me a sense of validation: I’m not crazy for pursuing this, of course with hard work. The hands-on experience is invaluable. I had a good amount of book knowledge - read all the VO books, get all the newsletters - but how to apply it all - to see the application of the information was like a light bulb turning on and made me hungry for more! Penny and James connect the dots.
Ann Coyne  -  Scottsdale, AZ

 I'm  packing my bags! Take me to registration now!


threefingersYou get 3 days of intensive
business coaching.

  • Thursday evening networking session
  • Sessions run from 9  am to 10 pm Friday and Saturday
  • 9am to 5pm on Sunday.

(Yes! we really do work until about 10pm on Friday & Saturday!)

If you’ve attended other voiceover or training workshops, you know that some other coaches will charge more than a thousand dollars for just one day - and most of those workshops don’t get into the nuts and bolts of the voiceover business!

Well... we’re not them!


Reserve your seat at the
VoiceActing Academy 3-day Masters Class
and we’ll give you something no other
VO workshop has ever done!
(and most VO coaches would never dream of doing!)

Not only will you get a 30-minute group followup call and a personal 30-minute call with James and Penny, but we are so confident that this event will change the way you do business, we’re going to take things one huge step further:

We want you to be completely satisfied with this Masters Class!

So... we’re putting it on the line!

In case you haven’t noticed by now, we do things a bit different from other coaches. We truly want to help you live your passion and realize your dreams. For our Masters Class, we’re putting ourselves and our training on the line. We know that what you learn during these three days can literally change your business! And we also know that you’ll be devoting three days of your life to learn what we have to offer.

So, here’s the deal...

If, during the 30 days following this event, you are not completely convinced that your experience with us has had a profound impact on the way you approach your voiceover business, we’ll refund your tuition.*

What have you got to lose? Except for more voiceover work, happy clients, and a more effective voiceover business.

Here’s what you’ll get:

  • Three very full and busy days of intensive coaching and business skills training.
  • Coffee service throughout each day
  • All Workshop materials
  • Free Internet access (if you have a laptop, we suggest you bring it)
  • A follow-up group conference call session with James and Penny
  • A personalized, private 30-minute consultation with James and Penny (You’ll schedule this after the event).
  • Special event attendee pricing for “The Art of Voice Acting, 4th edition” and other selected products.
  • Bonus #1: VOICE 2008 Magazine - valued at $29.95
  • Bonus #2: VOICE 2010 Magazine - valued at $29.95
  • Bonus #3: Your choice of all recordings and workbook materials for any ONE of our past VOICE conferences: VOICE 2007, VOICE 2008, or VOICE 2010 - valued at #597.00

Register now for only $1997
by clicking on the button below!
 A maximum of 20 voice actors can be accepted.

Conductor’s Club members Call for Discount Code.
Login HERE to register or call for discount code.


VoiceActing Academy 3-Day Mastering the Business of Voiceover
San Diego
Full payment of $1997.00 guarantees your seat


If you were given a registration code, enter it here.
Leave blank if you do not have a code:


Consider how much your voiceover career is really worth to you, then guarantee your seat in the VoiceActing Academy Masters Class with your full payment of $1997.

Please note:

Registering will automatically add this event to your VoiceActing Academy account or set up your account if it does not already exist. After registering, check your e-mail for a confirmation that the Masters Class has been added to your account, then log in to update your profile, change your password, and download your Registration Package and other materials. Details regarding accommodations will be in your Registration Package.

Nothing on this web site is intended to imply or guarantee representation or work in the entertainment or voiceover industries. All programs, workshops and seminars offered through VoiceActing, LLC, the VoiceActing Academy and/or its representatives or contracted coaches are intended for professional and personal enrichment and are not necessarily designed to qualify participants for employment in the entertainment industry. The completion of any course, class or workshop offered by VoiceActing, LLC and/or a Guest Coach or affiliated instructor, or the production of a voiceover demo is not a guarantee of employment or representation. Success as a voiceover talent is the result of individual mastery of performing and business skills. VoiceActing, LLC and it’s principals provide training and coaching services only, and do not act as agents, managers, or talent representatives of any kind.

Event Requirements:

  1. A minimum of 6 participants is required for this class to be confirmed. Class size is limited to 20. If the minimum number of attendees is not met, this event may be canceled or rescheduled at the discretion of the producers. If canceled, registered attendees will have the option to receive a refund or have their tuition applied to a future or rescheduled event of the same type. Reimbursement of hotel and/or travel costs does not apply in the event of this workshop being canceled or if registrant does not attend.
  2. Tuition for this event is a guarantee of your seat and is therefore not refundable. If you have any doubt regarding your ability to attend all three days of this event, please do not register.
  3. Please call us at 858.484.0220 to verify the event location prior to making your hotel reservation.
  4. This event is a training event for the purpose of providing our students with proven information and techniques that are intended to improve the way they handle their voiceover business, marketing, and promotional activities. There are no guarantees expressed or implied that the tools and information acquired during this event will have an immediate or long-term impact on an individual’s business operation.
  5. *This event includes a guarantee of a full refund of your tuition if you are not completely satisfied that what you learn will have a dramatic impact on your voiceover business. To qualify for a tuition refund, you must demonstrate that, during the subsequent 30-day period, you have implemented a majority of the tools, concepts, and information you learned during the event. You must also clearly state, in writing, why you believe the information and tools you acquired during the event will not have an impact on your voiceover business. This offer of a tuition refund is only valid for the 30-day time period immediately following the close of the event. Any refund request must be received, along with required documentation, within 45 days following the close of the event. A refund check will be mailed approximately 15 days or less after receipt of your request and supporting documentation.
  6. Meals are not included, but we will have coffee and water available. Please plan on around $10 for lunch and $15 for dinner. Lunch may be catered or we’ll go out as a group. If you have special dietary needs, please let us know.
  7. Ground transportation, parking, or other travel arrangements are not included. San Diego Cloud 9 airport shuttle is $27 each way. Hotel on site parking is free. Additional information is included in your Registration Package.
  8. Please log in to your VoiceActing Academy account page after registering to download your event registration package and any other materials for this event.
  9. Please add Dropbox to your computer ( and accept our invitation to share the folder for this event. Any on-mic sessions that might occur during this event will be recorded. To receive recordings and other material created during the event, you need to accept this invitation. To save time, we no longer record or copy files to USB Flash drives. We do not upload or email files. Dropbox is the only means of distribution for files created during this event.
  10. Conductor’s Club members MUST call before registering so we can provide a valid coupon for your discount.

Please CLICK HERE for complete information on payment polices, graduate discounts, and more.



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