
 
info@cigmamedia.com    |    phone: 858.324.4121

The Cigma Media Letter of Introduction

PLEASE NOTE:  This letter is being provided in a .doc format so that you can 
customize it as much as you like. Please consider the letter as a template that you can 
personalize and modify as you see fit. 


There may be times when you might want to send a prospect a Òletter of introductionÓ that is 
either a follow-up to a conversation or, perhaps, even a Òdoor-openerÓ intended to give your 
prospect some essential information prior to a meeting or conversation. The focus of this 
letter is to introduce your prospect to Cigma Media in such a way that it sets up our shared 
credibility and professionalism.

The Cigma Media Letter of Introduction that follows was written in such a way that it can fit 
either situation. It can be used either as a printed letter that you mail, or you can copy the 
text and use this as an email. And, you are free to adapt this letter or modify it in any way 
that you feel would be appropriate for a specific prospect.

In fact, you will need to personalize the letter in several places before you can use it. Start 
by putting your email address and phone number in the letterhead. YouÕll also need to 
insert the correct date at the top of the letter; the prospectÕs name and address; the 
prospectÕs name in the salutation, if you know it (ÒDear xxx:Ó); your name in the third 
paragraph; and your name, phone and email address at the close of the letter.

The third paragraph is intentionally very short so that you can include a sentence or two 
about your work as a voice actor. Please donÕt make this a bio Ð thatÕs not the purpose here. 
One or two short sentences with a few client names should be adequate. If you donÕt have 
anything you feel worthy of including, just leave the paragraph as it is.

The next-to-last paragraph includes a place for you to insert your CM Associate Producer 
Short-Link URL (see below). If you are sending the letter as an email, you can simply create 
a hyperlink with your Affiliate ID for the text ÒCigmaMedia.comÓ. However, if you are 
sending as a printed letter, youÕll need to use a different URL. I suggest you create a short 
link using www.bit.do, www.bit.ly or www.tinyurl.com. Details on how to use these services 
is included at http://voiceacting.com/affiliate/how-to-use-your-affiliate-link/. The resulting 
link might look something like www.bit.ly/cigmamedia-ja .  

We hope you find this letter of introduction to be helpful as you contact new prospects.

James Alburger


 
yourname@cigmamedia.com    |    phone: your contact phone #

TodayÕs Date



Name
Company
Address
City, St Zip

Dear :

I know your schedule is a busy one, so IÕll keep this short and to the point.

As a business owner, one of your primary goals is to bring more customers through your door. And 
one of the most effective ways to do that is through the use of video marketing. Video has an almost 
magical attraction and is one of the most compelling forms of communication. In fact, if you have a 
website... and you arenÕt using video... youÕre missing out on some huge opportunities.

My name is                  . I am a professional voice actor and an Associate Producer with Cigma 
Media. We specialize in producing short marketing videos designed to put the Magic of Media to work 
to help build your business. 

Since 1998, Cigma Media has been quietly crafting award-winning radio commercials, producing 
video projects, and providing professional voiceover and consulting services for advertising clients, 
live entertainment, and corporate projects. For most of that time, weÕve been working on in-house 
projects and with a handful of exclusive clients. 

Now, itÕs time for a change! Cigma is an anagram of the word Magic... and, of course, Media 
includes audio, video, and many other forms of electronic communication. We are very pleased to let 
you know that weÕve expanded our production and support services by putting the Magic of Media to 
work for businesses of all sizes.

We know youÕve most likely never heard of us before, and we also know that there are lots of so-
called Òvideo producersÓ out there who make lots of wonderful claims, but who have little real-world 
experience. So, weÕd like to introduce ourselves to you... and weÕve got a free gift for you just for 
visiting our website to learn more about us. We think that once you get to know us Ð and see the 
quality of our work and the impact it can have on your business Ð youÕll want to start working with us.

The owner of Cigma Media is James Alburger, an eleven-time Emmy recipient with a background in 
recording studios and a 25-year career with NBC as an audio producer and director. James has 
extensive knowledge of audio and video production, live performance staging, voiceover, and large-
scale event production. He is a professional voice actor and author of The Art of Voice Acting, a 500+ 
page book that is considered by many to be the ÒbibleÓ of the voiceover industry. James personally 
supervises every production that comes through the doors of Cigma Media and directs many of the 
voiceover and production sessions.

As a production service, Cigma Media specializes in short-form video production designed to tell a 
story for the specific purpose of increasing the visibility of your business and bringing more 
customers through your doors. Depending on your individual needs, we also handle copy writing, 
graphics design, any type of audio or video production and, of course, voiceover. 

As your Cigma Media Associate Producer, IÕm here to answer your questions and help you in any 
way you might need with voiceover, audio and video production. 
 
WeÕd love to get to know you better and put the Magic of Media to work for you to help grow your 
business. And as a way of introducing ourselves, weÕd like to offer you a gift of a completely free 
report: Ò50 Ways to Use Video to Market Your Business.Ó To get your copy, just go to [USE YOUR 
AFFILIATE SHORT-LINK HERE] and put your contact information in the form. 

And when youÕre ready for us to work some real media magic for your business, just give me a call at 
the number below or contact our main office at the email or phone number on the website. 

We look forward to hearing from you.

Sincerely,



Your Name Here
Associate Producer, Cigma Media

phone:  YOUR PHONE NUMBER HERE
email:  YOURNAME@cigmamedia.com




